15-40
Core Gen Z and Millennial market
University of Colima Microeconomics.
Adidas Samba:
Premium Identity in
Monopolistic Competition
This project explains how Adidas Samba uses product differentiation, brand loyalty, and cultural positioning to compete in a market with many close substitutes.
Core thesis: consumers purchase symbolic value, not only utility.
$76-$149
Accessible premium price corridor
Many firms
Monopolistic competition setting
Trend-led
Demand shaped by style and social proof
Visual identity
Product proof
Lifestyle demand
Positioning
Premium lifestyle classic
Market structure
Monopolistic competition
Economic signal
Relative price resilience
Project architecture
Each section is now split by dedicated page
1. Product
Product description, target market, and value proposition for Adidas Samba.
2. Market Structure Analysis
Monopolistic competition, differentiated product logic, barriers to entry, and pricing power.
3. Microeconomic Analysis
Demand conditions, elasticity, competition level, consumer behavior, and visual evidence.
4. Marketing Strategy
Pricing strategy, promotion choices, positioning, influencer strategy, and campaign metrics.
Interactive Product Grid
A modern Adidas Samba product page with hover transitions from shoebox visuals to real sneaker photos.